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Fulfilled by our friends at JuJuBe
Rise and shine with the soft yellow of Sunbeam. Inside this warm Chromatics pastel, you’ll find our coordinating Dotted Diamond lining created by indigenous artist Ramesh Katara and then represented by Roots Studio. Inspired by kernels of maize - the Bhil’s staple crop, each “pointillist” dot joins another in wavelike ripples from one diamond to the next. Various shades of muted yellows and greens are skillfully painted into a symphony of multihued and rhythmic dots symbolizing stories, prayers, ancestors, memories, and traditions. Adorned with satin gold hardware, this print echoes indigenous brilliance from generations past to present.
Proceeds from this collection of heritage art directly benefit the artist and their community. Art with a conscience … The Roots Studio x JuJuBe Collection proudly presents Sunbeam with Dotted Diamond lining.
How does it work? From the profits provided, an estimated 20% go to the artist while 80% is put into a community fund, where the village prioritizes how it can best be used to benefit their people, such as a dividend for every participating artist.
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